Direct Marketing.

A lot of companies use a direct marketing. What actually is it? It is the kind of advertisement which allows organizations to contact directly to the customer, for instance by:

• Text messaging                                               
• Phone calls
• E-commerce
• Magazine inserts
• Direct mail
• Telemarketing

Direct makreting has a lot of advantges and benefits. Here are some of them:

• Generating awarness of the business among target clients
• No need for face-to-face interaction 
• Building a qualified database for business
• Developing an effective feedback system

However, there are also some disadvantage, which are more about customers' opinion about direct marketing.  For example, many people become agitated by the constant influx of direct marketing materials to their private mailbox. "Junk mail" and "spam" these to names are given by people to the direct mailing as it annoys a lot of consumers. 

References:

http://en.wikipedia.org/wiki/Direct_marketing

http://www.surfnlearn.com/forum/showthread.php?tid=435

http://www.ehow.com/info_7752574_disadvantages-direct-marketing.html

Pictures:

http://www.coinlaundry.org/wp-content/uploads/2012/03/direct-marketing-guy.jpg

http://oneims.com/blog/wp-content/uploads/2008/06/direct-mail-success.jpg